EXIST Command

Command

Financial state and the decisions that move EXIST forward.

Low

Base

High

Operating scenario · Base

Live bank £14.9K. Forecast funding gap £240.6K. Plan trough −£2.0M in Jul-28.

Financial state

Cash in bank

£14.9K

Revolut 9/10/2026

Cashflow LIVE · bank 9/10/2026 · scenario Cash preservation

Funding gap

£240.6K

Forecast low · Cash preservation

Current model week 5-Oct

FY26 modelled cash

−£253.0K

Year-end before 2027 raise

Sales MTD

£2,980

Sales snapshot · as of 11 Oct 2026 (stale — refresh Looker)

YTD £43,023

Base trough

−£2.0M

Jul-28

£456.3K cushion vs raise

Raise modelled

£2.5M

2027 equity

Single modelled raise in the plan

Near-term cash risk

Cash turns negative w/c 19-Oct

Forecast opening balance drops below zero without new funding or sales uplift.

Peak cash need w/c 26-Oct

Outflows of 67,292 against thin sales receipts.

Decide now

2 open · 5 total

now

Release survival tranche (~£0.7m)

Clear overdraft path and fund through mid-2027 without extra launch stock.

Approve with spend limits

Mark done

Defer

now

Operate Low/Base or chase High

High fails monthly cash test vs £2.5m. Do not fund Ideal opex on this raise size.

Run Low/Base operating plan

Mark done

Defer

Gated & contingency

gated

Release evidence tranche (~£1.0m)

Only if Goop reorder / Tinted shelf / ROAS proof is visible.

Hold until FY27 evidence

Mark done

Defer

gated

Release growth remainder

Only if FY28 run-rate is visible before the cash trough.

Hold — protect £456k Low cushion

Mark done

Defer

contingency

Bridge vs raise

If syndicate will not fund: ~£70k secured bridge to sell assets with lights on.

Prepare term sheet in parallel

Mark done

Defer

Upcoming milestones

Dec 2026

CEO / Finance

Close FY26 without insolvency

Year-end cash modelled at −£253k before the 2027 raise. Clear overdue bills and keep lights on.

2027

CEO

Land £2.5m equity raise

Single modelled raise. Low/Base need ~£1.5m cash before funding through FY27; High needs more.

Dec 2026 – Jan 2027

Wholesale

Goop reorder within 60 days

First wholesale sell-through signal. No reorder by January = Bear path.

Feb 2027

Product / Ops

Tinted on shelf

Sell-through across ~10 doors and 16 SKUs. Under 5 units/SKU/door/mo is Bear.

EXIST - 5-year business plan · as of 4 Nov 2026

Sources

EXIST Command

Sources

Command is driven by the 5-year plan, the LIVE cashflow workbook, and the Looker sales snapshot.

Business model

EXIST - 5-year business plan

EXIST - 5-year business plan · as of 4 Nov 2026

Open 5-year plan sheet

Cashflow

LIVE cashflow workbook

Cashflow LIVE · bank 9/10/2026 · scenario Cash preservation

Bank £14,929 as of 9/10/2026. Funding gap £240,583.

Open LIVE cashflow

Sales

EXIST Report v1.2 (Looker)

Sales snapshot · as of 11 Oct 2026 (stale — refresh Looker)

Open Looker