EXIST Command

Costs

Live cashflow burn plus the 5-year profitability path.

Low

Base

High

Monthly burn · Cash preservation

Salaries

Oct-26 £36.5K · Nov-26 £23.1K · Dec-26 £23.1K

Rent

Oct-26 £5.9K · Nov-26 £5.9K · Dec-26 £1.5K

Paid Ads

Oct-26 £2.4K · Nov-26 £0 · Dec-26 £0

TOTAL CASH OUT (Sections 1 to 3)

Oct-26 £154.7K · Nov-26 £108.7K · Dec-26 £82.2K

FY26 burn (model)

EBITDA

−£585.3K

Loss-making build year

Net loss

−£558.0K

Paid ROAS

0.69x

Acquisition inefficient until this clears

Base · EBITDA path

FY26

-569% margin

−£585.3K

on £102.9K revenue

FY27

-50% margin

−£631.7K

on £1.3M revenue

FY28

18% margin

£731.5K

on £4.1M revenue

FY29

17% margin

£1.3M

on £7.8M revenue

FY30

20% margin

£3.3M

on £16.7M revenue

FY31

20% margin

£6.1M

on £29.8M revenue

Cost discipline decisions

Do not fund High opex on £2.5m

High trough sits below the raise. Keep Ideal marketing / org spend gated behind FY27 evidence and FY28 run-rate — same tranche logic as Command home.

Org hire timing

Head of Wholesale + NPD / supply chain in 2029. COO/CFO only in 2031. Earlier hires burn the survival cushion.