EXIST Command
Plan
5-year model, milestones and scenario fork.
Low
Base
High
EXIST - 5-year business plan
Prepared with MCG Strategic · as of 4 Nov 2026. Selected view: Base · 35% growth from 2029.
EXIST - 5-year business plan · as of 4 Nov 2026
Scenario comparison · FY31
Low
£21.0M
Revenue
£4.0M
EBITDA
Trough −£2.0M · Jul-28
Base
£29.8M
Revenue
£6.1M
EBITDA
Trough −£2.0M · Jul-28
High
£48.3M
Revenue
£10.8M
EBITDA
Trough −£2.6M · May-28
Milestones
Dec 2026
CEO / Finance
Close FY26 without insolvency
Year-end cash modelled at −£253k before the 2027 raise. Clear overdue bills and keep lights on.
2027
CEO
Land £2.5m equity raise
Single modelled raise. Low/Base need ~£1.5m cash before funding through FY27; High needs more.
Dec 2026 – Jan 2027
Wholesale
Goop reorder within 60 days
First wholesale sell-through signal. No reorder by January = Bear path.
Feb 2027
Product / Ops
Tinted on shelf
Sell-through across ~10 doors and 16 SKUs. Under 5 units/SKU/door/mo is Bear.
Apr 2027
CEO
Q1 closed — evidence fork
Wholesale cash in bank + paid ROAS well above 0.69x. Size of next tranche depends on this.
2028
Leadership
Hit FY28 revenue and first profit
Plan needs ~£4.1m revenue (Low/Base) and positive EBITDA. Cash trough Jul-28 (Low) / May-28 (High).
2029
CEO
Hire Head of Wholesale + NPD / supply chain
First major org step after evidence years. COO/CFO only in 2031.
Command
Cash
Sales
Costs
Plan