EXIST Command

Decisions

Leadership calls that move EXIST — capital, scenario and operating gates.

Low

Base

High

Board

5 open · scenario Base

Cash gap £240.6K · bank £14.9K. Default path: fund survival, hold Ideal opex, prove FY27 before growth.

Open

All

Closed

Cash forces the call

Cash turns negative w/c 19-Oct

Forecast opening balance drops below zero without new funding or sales uplift.

£20.3K

Peak cash need w/c 26-Oct

Outflows of 67,292 against thin sales receipts.

£67.3K

Funding gap ~£240,583

Lowest forecast closing balance is w/c 28-Dec.

£240.6K

Decide now

now

Release survival tranche (~£0.7m)

Clear overdraft path and fund through mid-2027 without extra launch stock.

Approve with spend limits

Mark done

Defer

now

Operate Low/Base or chase High

High fails monthly cash test vs £2.5m. Do not fund Ideal opex on this raise size.

Run Low/Base operating plan

Mark done

Defer

Gated

gated

Release evidence tranche (~£1.0m)

Only if Goop reorder / Tinted shelf / ROAS proof is visible.

Hold until FY27 evidence

Mark done

Defer

gated

Release growth remainder

Only if FY28 run-rate is visible before the cash trough.

Hold — protect £456k Low cushion

Mark done

Defer

Contingency

contingency

Bridge vs raise

If syndicate will not fund: ~£70k secured bridge to sell assets with lights on.

Prepare term sheet in parallel

Mark done

Defer

Milestone gates

Dec 2026

CEO / Finance

Close FY26 without insolvency

Year-end cash modelled at −£253k before the 2027 raise. Clear overdue bills and keep lights on.

2027

CEO

Land £2.5m equity raise

Single modelled raise. Low/Base need ~£1.5m cash before funding through FY27; High needs more.

Dec 2026 – Jan 2027

Wholesale

Goop reorder within 60 days

First wholesale sell-through signal. No reorder by January = Bear path.

Feb 2027

Product / Ops

Tinted on shelf

Sell-through across ~10 doors and 16 SKUs. Under 5 units/SKU/door/mo is Bear.

Apr 2027

CEO

Q1 closed — evidence fork

Wholesale cash in bank + paid ROAS well above 0.69x. Size of next tranche depends on this.

2028

Leadership

Hit FY28 revenue and first profit

Plan needs ~£4.1m revenue (Low/Base) and positive EBITDA. Cash trough Jul-28 (Low) / May-28 (High).

2029

CEO

Hire Head of Wholesale + NPD / supply chain

First major org step after evidence years. COO/CFO only in 2031.